Nos solutions de tests packaging et concepts

Our Scenes

With a strong will of becoming your partner, we are by your side through each phase of the innovation cycle and the offer development. From the ideation phase through your product’s launching. Here are our 4 main scenes that reflect your product’s life cycle.

Scene 1

Turning ideas into concepts

Exploration and insights research

What are the emerging trends and opportunities in my market?
What insights can help me innovate for my target audience?
What about the specific drivers and the inner buying motives of my product?

Help in the formulation / reformulation of ideas or concepts

How to translate my ideas into a “consumer language”?
Do I need to further synthesize my idea for testing?
Is the synergy between my insight and my product’s promise optimal?

Concepts diagnosis

What is my concept’s potential?
What are its strengths?
What about market opportunities?
How can I optimize it?

Concepts screening

Among my concepts, which one is the better performer?
Which one is more distinguished?
Which one offers the best buying performance? Etc

Scene 2

Creating the marketing mix of a new product

Product / product mix co-creation

How to create the optimal product’s mix (container, content, packaging design,…) while considering / adapting industrial challenges to consumer expectations?

Mix screening

How well is each concept performing on shelf?
What is the winning product mix combination?
Is my new offer’s positioning relevant and understood?

Use & trial tests in boxes or In-Home-Use-Tests (IHUTs)

What is the sensory or the use appreciation?
Does the use trial confirm the offer’s expected results?
Is there a good match between the recipe/product and the packaging or the brand?

New product potential test (Screenorama, Panorama)

Online : Screenorama
Face to face : Panorama
What is the sales forecast of my new products, brand extension, product mix repositioning?

Scene 3

Optimizing an existing product’s mix

Packaging renovation test (online / Face to Face)

What are the performances of my packaging track / my actual packaging vs my potential alternative tracks?
Will my current customers be destabilized?
Will this change allow me to recruit new consumers?

Recipe / packaging change test

What is the acceptance level of each recipe / formula ?
What are each proposition’s strengths and weaknesses?
Is there a good match between the developed recipe and the packaging or the brand?

Buy.and.Use

What are the success or failure reasons of the launch of my product or category?
How to optimize: my product’s visibility on shelf, my packaging as well as the practical use and the recipe of my product?

Repositioning one or more elements of the mix / Remote ethnography

How well does my core audience or recruitment audience understand my product’s environment ?
What are the associated uses, mental and gestural categorizations ?
What are the potential optimizations for my product?

Scene 4

Rethinking product distribution

Merchandising test

Is my new product implementation affecting its sales in a positive or negative way?
Is the new department’s display increasing its traffic and sales?
Can a new display bring out segments that currently lack emergence?

Shopper

What are the entry keys to the category?
How do consumers behave in front of the offer, what is their choice process: automatic actions, hesitations, comparisons?
What is segmentation from the consumer’s point of view?
What are the potential evolution paths?

Expert opinion and audit : support workshops

How does my target group or my recruitement target understand my product’s environment / category?
What are the uses and the mental / gestural associated categories?
What about adding potential optimizations to my product?

Our solutions

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