Our expertise

Since its creation, Scènes de Vie has enriched its expertise over time and throughout collaborations with its clients. Various areas of expertise such as:

  • Industries in which the institute can intervene
  • Quantitative and qualitative methodologies as well as hybrid methodologies in order to stick to the objectives of each demand
  • Implementation of international studies as well as studies in metropolitan France
  • Multiple data collection methods such as Face to Face, online and mobile
  • Strongly anchored consumer behaviour focus

Our expertise

Multi-industry

FMCG

Our historical industry

Selective distribution and luxury

A developing industry

Telecommunications & IT

An industry that benefits from our IT solutions expert’s assistance

Publishing & games

Industries that benefit from the « Family & kids » expertise of our qualitative department director

Consumer behaviour

Our marketing surveys dive consumers in a real life buying, use or consumption situation

Our research projects combine observation time and spontaneous behaviour with the classic attitude questioning

We have created a database that reflects consumer behaviour in retail stores covering aspects such as: buying time, hesitation,…)

We use tools that measure and analyze shoppers’ visual interactions with packagings and store sections: Tachistoscope and eye tracking

Multidisciplinary Qualitative / Quantitative

Qualitative research projects

Since its creation, Scènes de Vie has been conducting qualitative research projects in collaboration with a freelance director.
On January 1st 2021, it has launched its own qualitative department with the arrival of Marion Besnard, its research director

Quantitative research projects

An expertise that’s been acquired over many years by the associates and the quantitative team. This expertise is being deployed in multiple and various challenges

Hybrid quantitative / qualitative research projects

Our quantitative and qualitative teams work hand in hand to develop agile solutions that are adapted to complicated subjects

Multiple data collection methods

Face to face research projects

Our Face to Face marketing research projects are conducted by a team that has experience using our methodology which is focused on consumer behaviour

Online research projects

We have been conducting online marketing research projects for more than 10 years and we can advise you on the best methodology to use

Mobile research projects

Our Buy.And.Use methodology allows us to instantly collect data that reflect spontaneous consumer opinion

National and international

Research projects in France

We can offer you Online research projects throughout France as well as Face to face projects in the biggest cities of France. We can also tackle regional challenges thanks to our simulated shelf stores that can be deployed in all France

International research projects

With the help of our local and international business partners for the Face to Face as well as the international online projects, we are able to launch research projects all year round in more than 60 countries.

Potential sales forecasting for the FMCG industry

A Model that is brought by modeling experts

With many years of experience in simulated market tests with modeling experts, we have developed in partnership with ADN, our own sales volume prediction modeling tool « Panorama », verified with a 10% margin of error.

A model that is built for the FMCG

Our specific and long-standing expertise in the FMCG industry has led us to develop our model for these markets. We consider its characteristics, based on a micro model that takes into account specific individual aspects such as the purchase frequency.